Christmas has come early. For a shoe lover these are perfect
for me. Someone has chosen well, I love the colour red and these trainers are
great with jeans or skirts.
Since opening their first store in 1966, the Californian
trainer company Vans has been named one of America’s best small companies by
Forbes in 2001. Over 40 years ago, brothers Paul and James Van Doren started a unique
company. Their unique idea was to manufacture their own shoes and sell them
directly to the public.
In the 70s, they became popular by
skateboarders, due to the non-slip bottom being more conducive for a better
grip. After creating shoes for
skateboarders, Vans made sneakers for other sports including wakeboarding and
surfing. Today, the company continues to support skateboarding, with
sponsorship of team riders including Dustin Dollin and Johnny Layton.
In 1988, Vans original owners sold the
company to an investment banking firm, after being bankrupt from the company’s
resources which forced them to file bankruptcy in 1983. They are now owned by
VF Corporation.
As well as being comfortable and easy
to wear, Vans have also been tested as being very durable. These “used to be”
black Authentic Vans have been worn everyday for a year and still going strong. They may be
covered in mud and look more grey or brown, but they are still comfy and
wearable.