H&M Collaborations

Everyone wants a bit of designer couture, but it doesn't always come at high street prices. That was until the Swedish fashion brand started having guest designers. Their collaboration collections have become a must-have. On launch day queues and elbow fighting can be seen as the store doors. 

They started in 2004 with designer Karl Lagerfeld and continued with Stella McCartney, Madonna, Jimmy Choo, Lanvin, Versace and their latest with Maison Martin Margiela. 

 In November 2009, the company released a limited-edition collection with Jimmy Choo. Of course shoes and handbags, ranging from £30 to £170 were included. This was also the first time a collection included clothing designed by Choo. 

 

I was lucky enough to be in London on that launch day. I popped into their flagship store at Oxford Circus, just to have a look. It was mental; boxes everywhere, people everywhere, trying to find their perfect Choo. These have to be my favourite shoes, the be not be killer heels, but sometimes its nice to feel fabulous in flat. 

 

 In 2011, H&M topped it again and collaborated with the Italian fashion house Versace. When I heard about it, I knew it was going to be good. All their other collaborations had been a success; queues round the block and sell-out of the garments. 

My sister managed to get a glimpse at the collection in Glasgow and I was proud to hear that she walked away with these gorgeous gold soled black patent heels. She mentioned that some people had camped overnight, now I love shoes but that's dedication.